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The FJ40 Land Cruiser is more popular now than ever before

Greg 10-11-2017

The Land Cruiser was the core vehicle in Toyota’s worldwide export strategy: Release the hardy reliable workhorse overseas first to prove itself–then unleash the passenger cars. Toyota’s dominance of today’s automotive landscape proves this strategy worked.

It’s a great-looking truck, too, with attractive flat surfaces and curved windows on the rear corners that offer a surprising amount of visibility. Toyota’s excellent build quality is apparent, inside and out.




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